Our Approach to
Search Engine Optimization
for Small Businesses
SEO Services For Small Business starts with mindset: If you would like your website to rank higher in search engines, you need to think like those who are ranking your site.
Our SEO services for small business start by asking what is important to Google, Bing, Yahoo, DuckDuckGo and others.
RETURNING GOOD WEBSITES WHEN PEOPLE SEARCH FOR SOMETHING
If a search engine returned terrible websites, or websites without good information all the time, what would people do? They would use another search engine!
It is in the best interest of each Search Engine to return the BEST and MOST RELEVANT websites for each search query.
Let's make your website the best it can be, and for that, we need to step into your customers' shoes.
Understanding their struggles and realizing how your solution improves their situation is key.
We've designed an engaging exercise that will help both you and us to align with your customers' perspective. This activity promises to bring immense value to every aspect of your marketing, enhancing your business on multiple fronts. So, let's embark on this journey of optimization together!
We're committed to honing in on any challenges your website might be facing as best we can. It's important that we tackle these issues head-on, as they can significantly influence your search rankings.
We will give you a list of items that need to be fixed by your web developer (or we might be able to help you fix them).
Let's work together to iron out these wrinkles!
We've nailed down your messaging and completed extensive keyword research.
We've paired each keyword phrase with a relevant page on your website.
Now it is time to get to work and make changes on your website to optimize your pages for search engines, using the keyword phrases we worked on earlier.
We'll equip you with all the necessary amendments to pass along to your developer.
You might be familiar with the term 'backlinks' -these are essentially links that point back to your website.
Your goal is to garner as many backlinks from credible websites as you can.
Because search engines interpret this as a signal that trustworthy companies value what you offer enough to link to your website.
In fact, search engines examine where your website's links are coming from to gauge its authority.
While backlinks can either be paid for or obtained for free, we'll suggest ways to secure as many authentic and high-quality backlinks as possible for your site.
We will also "disavow" any toxic backlinks as this can hurt your online profile.