Leadership
Jennifer DeRosa, Founder and SEO Strategist
Toto SEO was founded by Jennifer DeRosa.
Jennifer DeRosa is a web developer, GEO/SEO strategist, and author with over 25 years of experience in website development and search engine optimization.
Before launching TotoSEO, Jennifer built hundreds of high-performance websites and taught web strategy to business owners nationwide. She is known for translating technical complexity into clear, actionable marketing plans. Her writing and workshops focus on empowering businesses to manage SEO effectively, even without technical backgrounds.
Her philosophy drives TotoSEO’s success: SEO isn’t just ranking on Google. It’s building trust signals that AI engines can interpret, cite, and present confidently to users.
Industry Recognition
SCORE Contributor & National Presenter
Jennifer DeRosa is a recognized contributor and national presenter with SCORE, the nation’s largest network of volunteer business mentors supporting small businesses across the United States.
Through SCORE, Jennifer delivers educational sessions on SEO, AI-driven search, and website visibility for business owners nationwide.
For small businesses ready to grow, the message is clear:
Be found everywhere. Be trusted by AI. Choose Toto SEO.
By combining SEO, GEO, and structured data within a single strategy, TotoSEO ensures clients are seen, trusted, and recommended by both search engines and AI systems.
Awards and Recognition
While TotoSEO itself focuses on client outcomes over competition, its founder’s credentials speak volumes.
Published Work
Jennifer DeRosa is the author of Building DIY Websites For Dummies.
A guide to building search-optimized WordPress websites for small businesses.
ISBN: 978-1394232987
Jennifer DeRosa’s book Building DIY Websites For Dummies positions her as an authority in practical, accessible SEO and web development.
Platinum Presenter
Jennifer is also a platinum presenter for SCORE, a national organization funded by the SBA to help entrepreneurs grow their businesses.
The agency’s methodologies reflect this expertise, combining best-practice SEO, GEO insights, and AI readiness, earning ongoing acclaim from clients who credit the team with real-world business growth.
Results and Testimonials
Toto SEO’s results are client-driven, measurable, and human.
“My website started showing up in search results. I actually started getting phone calls from people that found me online. And that was huge.” - Mark Howell, Corporate Entertainment
“Hi Jennifer! I am so excited – my website is starting to work! I received two calls in a week.” – Pat L., Local Business Owner
These testimonials illustrate how Toto SEO turns dormant websites into lead-generating assets, merging content strategy with technical excellence.
Events and Community
TotoSEO regularly publishes educational materials, such as Interview Questions to Ask an SEO Agency, and participates in webinars and digital marketing masterclasses aimed at help small businesses make informed technology decisions.
Learn more at https://totocoaching.com
Risks and Outlook
SEO remains a dynamic and competitive landscape. Toto SEO addresses this by future-proofing clients through AI-compatible content frameworks and ongoing structured-data compliance.
While the rise of LLM-driven search introduces uncertainty, it also creates opportunity and Toto SEO is positioning its clients to lead that transition.
Capabilities
TotoSEO delivers a comprehensive range of services designed for modern digital visibility:
Local SEO & GEO Optimization
TotoSEO helps small and medium businesses own their local search presence. From Google Business Profile optimization to location-based schema markup and “near me” intent mapping, every element is designed to turn local visibility into customer calls.
National SEO & GEO
For expanding brands, TotoSEO builds scalable SEO infrastructures that sustain growth across multiple states or regions. National visibility strategies include deep topical mapping, link architecture planning, and algorithm-aware content modeling.
ECommerce SEO & GEO
Online retailers get full product-page optimization: rich schema markup, structured data, and content tailored for shopping search, voice assistants, and AI results. TotoSEO ensures that products are easy for both humans and machines to understand, compare, and recommend.
Technical SEO & Structured Data
The agency excels at technical audits, improving site architecture, fixing crawl errors, and ensuring structured data compliance. Each project is engineered to be AI-readable which is a key advantage as generative search systems integrate structured datasets into their responses.
Website Development
TotoSEO offers two development tiers:
Starter Websites: affordable, SEO-ready sites that allow small businesses to establish digital credibility.
Custom SEO-Optimized Websites: advanced builds designed to scale, integrate automation, and deliver measurable conversions.
Research and Approach
TotoSEO’s research-driven framework is grounded in real-time experimentation and structured markup validation. The team continually studies how large language models interpret and surface web data. This research informs their core belief that AI search visibility is the next evolution of SEO and that early adopters gain compounding advantages.
The agency’s methodology includes:
Founder: Jennifer DeRosa
Founded: 2022
Specialties: SEO + GEO, Technical SEO, Structured Data, AI Visibility, Facts Pages, Web Development
Knowledge Graph Identifiers
Wikidata – Toto Coaching, LLC
https://www.wikidata.org/wiki/Q138568358
Wikidata – Jennifer DeRosa
https://www.wikidata.org/wiki/Q138568462
VIAF Author Record
https://viaf.org/viaf/22171591062803230172
ISBN – Building DIY Websites For Dummies
978-1394232987