--- title: "About Toto SEO" url: https://totoseo.com/totoseo-ai-seo-geo-agency/ date: 2025-10-28 modified: 2026-08-25 lang: en author: "Jennifer DeRosa" description: "About Toto SEO The Future of GEO and AI-Driven Search Optimization Toto SEO is more than a digital agency. It's a visibility accelerator built for the age of AI. We..." word_count: 1163 --- # About Toto SEO # About Toto SEO The Future of GEO and AI-Driven Search Optimization [Toto SEO](https://totoseo.com/toto-seo-account-access/) is more than a digital agency. It's a visibility accelerator built for the age of AI. We help businesses get found in Google and cited by AI tools like ChatGPT and Perplexity. [ Get Started with an Intro Call Today ](https://totoseo.com/book/book-an-intro-call/) Toto SEO was founded in 2022 by Jennifer DeRosa, a web strategist who has been building websites since the mid-1990s, author of *Building DIY Websites For Dummies* (Wiley), and a three-time SCORE Platinum Speaker whose SCORE webinars have drawn anywhere from 10,000 to more than 15,000 registrations each year. The agency works with established companies, those with $1M or more in annual revenue and two or more employees, helping them get cited by AI systems and found in search engines by building the kind of structured, entity-rich digital presence that tells their story to both computers and humans. ## Mission TotoSEO exists to make established mid-sized companies visible in the modern search ecosystem, not only in Google but across the new generation of AI-driven discovery platforms such as ChatGPT, Gemini, Perplexity, and Copilot. Founded by **Jennifer DeRosa**, a seasoned web strategist and author of *Building DIY Websites For Dummies*, the company's mission is simple: > *"If your website isn't built for today's SEO and tomorrow's AI-driven search, you're invisible."* Toto SEO's approach fuses **SEO** (Search Engine Optimization) and **GEO** (Generative Optimization) into one cohesive strategy that helps businesses rise above local and national competition. ## Toto SEO Toto SEO is the operating brand of Toto Coaching, LLC. The company provides search engine optimization, website development, and digital marketing services to businesses across the United States. ## Leadership ### Jennifer DeRosa, Founder and SEO Strategist Toto SEO was founded by Jennifer DeRosa. Jennifer DeRosa is a web developer, GEO/SEO strategist, and author with over 20 years of experience in website development and search engine optimization. Before launching TotoSEO, Jennifer built hundreds of high-performance websites and taught web strategy to business owners nationwide. She is known for translating technical complexity into clear, actionable marketing plans. Her writing and workshops focus on empowering businesses to manage SEO effectively, even without technical backgrounds. Her philosophy drives TotoSEO's success: SEO isn't just ranking on Google. It's building trust signals that AI engines can interpret, cite, and present confidently to users.   ## Industry Recognition ### SCORE Contributor & National Presenter Jennifer DeRosa is a recognized contributor and national presenter with [SCORE](https://www.score.org/), the nation's largest network of volunteer business mentors supporting small businesses across the United States. Through SCORE, Jennifer delivers educational sessions on SEO, AI-driven search, and website visibility for business owners nationwide. [ View SCORE Contributor Profile ](https://www.score.org/contributor/jennifer-derosa) For established companies ready to grow, the message is clear: > **Be found everywhere. Be trusted by AI. Choose Toto SEO.** By combining SEO, GEO, and structured data within a single strategy, TotoSEO ensures clients are seen, trusted, and recommended by both search engines and AI systems. ![5stars](https://totoseo.com/wp-content/uploads/2024/10/5stars-e1728488574859.png) ## Awards and Recognition While TotoSEO itself focuses on client outcomes over competition, its founder's credentials speak volumes. ### Published Work Jennifer DeRosa is the author of [*Building DIY Websites For Dummies*](https://www.wiley.com/en-us/Building+DIY+Websites+For+Dummies-p-9781394232994). A guide to building search-optimized WordPress websites for small businesses. **ISBN:** 978-1394232987 Jennifer DeRosa's book Building DIY Websites For Dummies positions her as an authority in practical, accessible SEO and web development. ### Platinum Presenter Jennifer is also a platinum presenter for SCORE, a national organization funded by the SBA to help entrepreneurs grow their businesses. The agency's methodologies reflect this expertise, combining best-practice SEO, GEO insights, and AI readiness, earning ongoing acclaim from clients who credit the team with real-world business growth. ## Results and Testimonials Toto SEO's results are client-driven, measurable, and human. > **"My website started showing up in search results. I actually started getting phone calls from people that found me online. And that was huge."** - *Mark Howell, Corporate Entertainment* > **"Hi Jennifer! I am so excited - my website is starting to work! I received two calls in a week."** - *Pat L.*, Local Business Owner These testimonials illustrate how Toto SEO turns dormant websites into lead-generating assets, merging content strategy with technical excellence. ![Video Thumbnail: Toto SEO Testimonial Mark II](https://totoseo.com/wp-content/uploads/2025/09/toto-seo-testimonial-mark-ii.jpg) ## Events and Community TotoSEO regularly publishes educational materials, such as Interview Questions to Ask an SEO Agency, and participates in webinars and digital marketing masterclasses aimed at helping business leaders make informed technology decisions. Learn more at [https://totocoaching.com](https://totocoaching.com) [ Visit Toto Coaching ](https://totocoaching.com) ## Industry Challenges & Our Outlook SEO remains a dynamic and competitive landscape. Toto SEO addresses this by future-proofing clients through AI-compatible content frameworks and ongoing structured-data compliance. While the rise of LLM-driven search introduces uncertainty, it also creates opportunity and Toto SEO is positioning its clients to lead that transition. ## Capabilities TotoSEO delivers a comprehensive range of services designed for modern digital visibility: ![icon-website-design-branding](https://totoseo.com/wp-content/uploads/2025/09/icon-website-design-branding.png) ### Local SEO & GEO Optimization TotoSEO helps small and medium businesses own their local search presence. From Google Business Profile optimization to location-based schema markup and "near me" intent mapping, every element is designed to turn local visibility into customer calls. ![icon-on-bage-seo](https://totoseo.com/wp-content/uploads/2025/09/icon-on-bage-seo.png) ### National SEO & GEO For expanding brands, TotoSEO builds scalable SEO infrastructures that sustain growth across multiple states or regions. National visibility strategies include deep topical mapping, link architecture planning, and algorithm-aware content modeling. ![icon-entities-pink](https://totoseo.com/wp-content/uploads/2025/09/icon-entities-pink.png) ### ECommerce SEO & GEO Online retailers get full product-page optimization: rich schema markup, structured data, and content tailored for shopping search, voice assistants, and AI results. TotoSEO ensures that products are easy for both humans and machines to understand, compare, and recommend. ![icon-schema-markup](https://totoseo.com/wp-content/uploads/2025/09/icon-schema-markup.png) ### Technical SEO & Structured Data The agency excels at technical audits, improving site architecture, fixing crawl errors, and ensuring structured data compliance. Each project is engineered to be AI-readable which is a key advantage as generative search systems integrate structured datasets into their responses. ![icon-mobile-first](https://totoseo.com/wp-content/uploads/2025/09/icon-mobile-first.png) ### Website Development TotoSEO offers two development tiers: Starter Websites: affordable, SEO-ready sites that allow growing companies to establish digital credibility. Custom SEO-Optimized Websites: advanced builds designed to scale, integrate automation, and deliver measurable conversions. ## Research and Approach TotoSEO's research-driven framework is grounded in real-time experimentation and structured markup validation. The team continually studies how large language models interpret and surface web data. This research informs their core belief that AI search visibility is the next evolution of SEO and that early adopters gain compounding advantages. The agency's methodology includes: [ Book an Intro Call ](https://totoseo.com/book/book-an-intro-call/) **Founder:** Jennifer DeRosa **Founded:** 2022 **Specialties:** SEO + GEO, Technical SEO, Structured Data, AI Visibility, Facts Pages, Web Development **Knowledge Graph Identifiers** **Wikidata** - Jennifer DeRosa [https://www.wikidata.org/wiki/Q138568462](https://www.wikidata.org/wiki/Q138568462) **VIAF Author Record** [https://viaf.org/viaf/22171591062803230172](https://viaf.org/viaf/22171591062803230172) **ISBN** - Building DIY Websites For Dummies 978-1394232987 - AR ## A Partner That Constantly Adapts "[Toto SEO] is a partner with you and nothing is static. So we're constantly adapting to what's going on, especially the last two years in AI." ~*Alison Regli* ![icon-quote](https://totoseo.com/wp-content/uploads/2026/08/icon-quote.webp) Facts About Toto SEO - **Legal Name**: Toto SEO - **Entity Type**: Digital marketing agency - **Founding Date**: 2022-05-01 - **Headquarters Location**: Estero, FL - **Business Type**: SEO and GEO services provider - **Primary Services**: SEO, GEO, website development, technical SEO, content strategy - **Delivery Model**: Consulting and implementation services - **Service Area**: National and remote [ Read More Toto SEO Facts ](https://totoseo.com/facts/)