Quickstart Your
Search Engine Optimization
for Local Businesses

Silver Local Business Plan

$ 599 per Month
  • 1 Buyer Persona
  • Thorough Keyword Research
  • Maximization and Optimization of Google Business Profile
  • 50 Directory Submissions and 5 Aggregators
  • Local Schema Markup
  • Website Audit & Guidance
  • 2 Pages Optimized
  • 1 Localized Pages
  • 1 Blog Post Per Month
  • 1 Email Per Month
  • 1 Social Post Per Month
  • Backlink Suggestions
Get Started

Gold Local Business Plan

$ 675 per Month
  • 1 Buyer Persona
  • Thorough Keyword Research
  • Maximization and Optimization of Google Business Profile
  • 80 Directory Submissions and 5 Aggregators
  • Local Schema Markup
  • Website Audit & Guidance
  • 3 Pages Optimized
  • 2 Localized Pages
  • 2 Blog Posts Per Month
  • 2 Email Per Month
  • 2 Social Post Per Month
  • Backlink Suggestions
Get Started

Ultimate Local Business Plan

$ 849 per Month
  • 1 Buyer Persona
  • Thorough Keyword Research
  • Maximization and Optimization of Google Business Profile
  • 100 Directory Submissions and 5 Aggregators
  • Local Schema Markup
  • Website Audit & Guidance
  • 4 Pages Optimized
  • 3 Localized Pages
  • 2 Blog Posts Per Month
  • 2 Email Per Month
  • 2 Social Post Per Month
  • Backlink Suggestions
Get Started

Think Like Google.

SEO Services For Small Business starts with mindset: If you would like your website to rank higher in search engines, you need to think like those who are ranking your site.

Our SEO services for small business start by asking what is important to Google, Bing, Yahoo, DuckDuckGo and others.

RETURNING GOOD WEBSITES WHEN PEOPLE SEARCH FOR SOMETHING

If a search engine returned terrible websites, or websites without good information all the time, what would people do? They would use another search engine!

It is in the best interest of each Search Engine to return the BEST and MOST RELEVANT websites for each search query.

Book a 20-Minute Intro Call

Document Customer Pain Points.

Let's make your website the best it can be, and for that, we need to step into your customers' shoes.

Understanding their struggles and realizing how your solution improves their situation is key.

We've designed an engaging exercise that will help both you and us to align with your customers' perspective. This activity promises to bring immense value to every aspect of your marketing, enhancing your business on multiple fronts. So, let's embark on this journey of optimization together!

Reach Out and Get Clarity on Your Questions

Choose Keywords.

Time to get to work.

Building on our previous exercise, where we identified your customers' pain points, we're now primed to undertake some insightful keyword research.

We're about to uncover the real-world phrases and keywords that Internet users are genuinely inputting into online search boxes.

 

Our goal?

To select words that strike the perfect balance -high search volume, yet not too competitive.

Once we've assembled this treasure trove of keyword phrases, we'll strategically assign them across your website's pages.

Optimize Google Business Profile.

Leveraging our deep dive into keyword research, we're set to elevate your Google Business Profile.

Attention to detail is key. We'll fine-tune every aspect of your profile, from a compelling business description infused with strategic keywords to choosing impactful categories and attributes that align perfectly with your brand.

This approach not only enhances visibility but also bolsters your online presence.

By focusing on the details and making strategic choices, we ensure your Google Business Profile is not just optimized, but a standout representation of your business in the digital arena.

Order Directories and Aggregators.

Now it's time to order Directories and Aggregators

Online directories act as digital storefronts, presenting your business to potential customers who are actively searching for your services. By listing your business in prominent directories, you're not only expanding your digital footprint but also making it easier for customers to find you. These directories often come with the added benefit of reviews and ratings, allowing customers to gauge the quality of your services at a glance.

Data aggregators are services that compile information about businesses and distribute it to various search engines and directories. By ensuring your business information is accurate and consistent across these aggregators, you're essentially laying the foundation for a robust online presence. This consistent information stream helps in maintaining uniformity across the web, strengthening your local SEO efforts.

Why Are They Important?

  • Enhanced Visibility: Being present in directories, citations, and aggregators means your business is more likely to appear in local search results, putting you directly in front of potential customers.
  • Improved Credibility: Accurate and consistent listings build trust among customers and search engines, which is vital for attracting and retaining customers.
  • Competitive Edge: Many local businesses overlook the importance of these tools. By fully utilizing them, you set yourself apart from competitors.
  • Better Engagement: Directories and citations often offer additional features like reviews and ratings, allowing for greater customer engagement and feedback.

Install Local Schema Markup.

Local schema markup is a powerful SEO tool that communicates specific details about your business to search engines in a structured and easily interpretable format.

By implementing this markup on your website, you're essentially providing search engines with precise information about your business, such as location, services, hours of operation, and customer reviews. This clarity not only enhances your visibility in local search results but also improves the accuracy of the information presented to potential customers.

The result is a more prominent and trustworthy online presence, directly contributing to increased local engagement and conversions.

Establish a Baseline.

The second step to optimizing a small business website for search is to understand how your site is set up and performing now, as well as how do search engines view your site currently?

We will meet with you for one hour and go over the following items to make sure your website is set up properly. We will check for:

  • Messaging on Website
  • Forms Set Up
  • Meta Titles and Descriptions
  • Proper Use of Headings
  • Image Optimization
  • Complete Content
  • SSL Certificate Installed
  • Local Business Structured Data
  • Review Management

We will make sure you have all of those things on your website and we will give you a list of "to-do" items for you to complete after our meeting.

During this meeting we will also check:

  • Domain Authority Score
  • Sitemap.xml uploaded to GSC
  • Keywords Ranking for Currently
  • Backlink Profile
  • Indexing Errors
  • Duplicate Pages/Content
  • Manual Actions 
  • Mobile Friendly
  • Site Speed
  • Broken Links
  • Google Business Profile
  • Directories and Citations

Optimize Web Pages.

We've nailed down your messaging and completed extensive keyword research.

We've paired each keyword phrase with a relevant page on your website.

Now it is time to get to work and make changes on your website to optimize your pages for search engines, using the keyword phrases we worked on earlier. 

We'll optimize your website page so you can make those changes.

Create Localized Pages.

We've nailed down your messaging and completed extensive keyword research.

We've paired each keyword phrase with a relevant page on your website.

Now it is time to get to work and make changes on your website to optimize your pages for search engines, using the keyword phrases we worked on earlier. 

We'll optimize your website page content so you can make those changes.

Content Strategy & Calendar.

Now it is time to move into a new phase: developing new content. 

Together, using our carefully curated keyword phrases, we'll craft a content calendar. Think of this as a roadmap for all the engaging blog posts we're going to produce for your website.

Rules for our content:

  1. Original content
  2. Written for humans first, search engines next
  3. Helpful to others

Every blog post we craft will be exclusively tailored to your business. To ensure authenticity, we'll setup a monthly interview with you. This session will inform the four blog posts for that month, making each piece of content distinctively yours.

For each blog post, we'll design a captivating social media post, primed for sharing on your channels to drive traffic to your website. Plus, we'll pen an enticing email that you can send to your mailing list, further drawing users to your blog.

This strategy, known as "inbound marketing," aims to organically guide visitors to your website. This is an important step in our SEO services for small business.

Our content calendar won't just be a schedule; it'll be a conversation with potential customers at every step of their journey. From awareness and engagement to conversion, retention, and loyalty -we'll have it all covered. 

Backlink Profile.

You might be familiar with the term 'backlinks' -these are essentially links that point back to your website.

Your goal is to garner as many backlinks from credible websites as you can.

Why?

Because search engines interpret this as a signal that trustworthy companies value what you offer enough to link to your website.

In fact, search engines examine where your website's links are coming from to gauge its authority.

While backlinks can either be paid for or obtained for free, we'll suggest ways to secure as many authentic and high-quality backlinks as possible for your site.

We will also "disavow" any toxic backlinks as this can hurt your online profile.