Our Lite Approach to
Search Engine Optimization
for Small Businesses

Silver Plan

$ 350 per Month
  • Website Audit & Guidance
  • 2 Keywords
  • 2 Pages Optimized
  • 1 Buyer Persona
  • 1 Blog Post Per Month

Gold Plan

$ 525 per Month
  • Website Audit & Guidance
  • 4 Keywords
  • 4 Pages Optimized
  • 1 Buyer Persona
  • 1 Blog Post Per Month
  • 1 Email Per Month
  • 1 Social Post Per Month
  • Backlink Suggestions

Ultimate Lite Plan

$ 699 per Month
  • Website Audit & Guidance
  • 6 Keywords
  • 6 Pages Optimized
  • 2 Buyer Personas
  • 2 Blog Posts Per Month
  • 2 Email Per Month
  • 2 Social Post Per Month
  • Backlink Suggestions

Think Like Google.

SEO Services For Small Business starts with mindset: If you would like your website to rank higher in search engines, you need to think like those who are ranking your site.

Our SEO services for small business start by asking what is important to Google, Bing, Yahoo, DuckDuckGo and others.

RETURNING GOOD WEBSITES WHEN PEOPLE SEARCH FOR SOMETHING

If a search engine returned terrible websites, or websites without good information all the time, what would people do? They would use another search engine!

It is in the best interest of each Search Engine to return the BEST and MOST RELEVANT websites for each search query.

Establish a Baseline.

The second step to optimizing a small business website for search is to understand how your site is set up and performing now, as well as how do search engines view your site currently?

We will meet with you for one hour and go over the following items to make sure your website is set up properly. We will check for:

  • Messaging on Website
  • Forms Set Up
  • Meta Titles and Descriptions
  • Proper Use of Headings
  • Image Optimization
  • Complete Content
  • SSL Certificate Installed
  • Local Business Structured Data
  • Review Management

We will make sure you have all of those things on your website and we will give you a list of "to-do" items for you to complete after our meeting.

During this meeting we will also check:

  • Domain Authority Score
  • Sitemap.xml uploaded to GSC
  • Keywords Ranking for Currently
  • Backlink Profile
  • Indexing Errors
  • Duplicate Pages/Content
  • Manual Actions 
  • Mobile Friendly
  • Site Speed
  • Broken Links
  • Google Business Profile
  • Directories and Citations

Document Customer Pain Points.

Let's make your website the best it can be, and for that, we need to step into your customers' shoes.

Understanding their struggles and realizing how your solution improves their situation is key.

We've designed an engaging exercise that will help both you and us to align with your customers' perspective. This activity promises to bring immense value to every aspect of your marketing, enhancing your business on multiple fronts. So, let's embark on this journey of optimization together!

Review Website Changes

We're committed to honing in on any challenges your website might be facing as best we can. It's important that we tackle these issues head-on, as they can significantly influence your search rankings.

We will meet to review the changes you have made to your website.

Let's work together to iron out these wrinkles!

Choose Keywords.

Time to get to work.

Building on our previous exercise, where we identified your customers' pain points, we're now primed to undertake some insightful keyword research.

We're about to uncover the real-world phrases and keywords that Internet users are genuinely inputting into online search boxes.

 

Our goal?

To select words that strike the perfect balance -high search volume, yet not too competitive.

Once we've assembled this treasure trove of keyword phrases, we'll strategically assign them across your website's pages.

Optimize Web Pages.

We've nailed down your messaging and completed extensive keyword research.

We've paired each keyword phrase with a relevant page on your website.

Now it is time to get to work and make changes on your website to optimize your pages for search engines, using the keyword phrases we worked on earlier. 

We'll optimize your website pages.

Content Strategy & Calendar.

Now it is time to move into a new phase: developing new content. 

Together, using our carefully curated keyword phrases, we'll craft a content calendar. Think of this as a roadmap for all the engaging blog posts we're going to produce for your website.

Rules for our content:

  1. Original content
  2. Written for humans first, search engines next
  3. Helpful to others

Every blog post we craft will be exclusively tailored to your business. To ensure authenticity, we'll setup a monthly interview with you. This session will inform the four blog posts for that month, making each piece of content distinctively yours.

For each blog post, we'll design a captivating social media post, primed for sharing on your channels to drive traffic to your website. Plus, we'll pen an enticing email that you can send to your mailing list, further drawing users to your blog.

This strategy, known as "inbound marketing," aims to organically guide visitors to your website. This is an important step in our SEO services for small business.

Our content calendar won't just be a schedule; it'll be a conversation with potential customers at every step of their journey. From awareness and engagement to conversion, retention, and loyalty -we'll have it all covered. 

Backlink Profile.

You might be familiar with the term 'backlinks' -these are essentially links that point back to your website.

Your goal is to garner as many backlinks from credible websites as you can.

Why?

Because search engines interpret this as a signal that trustworthy companies value what you offer enough to link to your website.

In fact, search engines examine where your website's links are coming from to gauge its authority.

While backlinks can either be paid for or obtained for free, we'll suggest ways to secure as many authentic and high-quality backlinks as possible for your site.

We will also "disavow" any toxic backlinks as this can hurt your online profile.