Our Lite Approach to
Search Engine Optimization
for Small Businesses
Silver Plan
- Website Audit & Guidance
- 2 Keywords
- 2 Pages Optimized
- 1 Buyer Persona
- 1 Blog Post Per Month
Gold Plan
- Website Audit & Guidance
- 4 Keywords
- 4 Pages Optimized
- 1 Buyer Persona
- 1 Blog Post Per Month
- 1 Email Per Month
- 1 Social Post Per Month
- Backlink Suggestions
Ultimate Lite Plan
- Website Audit & Guidance
- 6 Keywords
- 6 Pages Optimized
- 2 Buyer Personas
- 2 Blog Posts Per Month
- 2 Email Per Month
- 2 Social Post Per Month
- Backlink Suggestions
Think
Like Google.
SEO Services For Small Business starts with mindset: If you would like your website to rank higher in search engines, you need to think like those who are ranking your site.
Our SEO services for small business start by asking what is important to Google, Bing, Yahoo, DuckDuckGo and others.
RETURNING GOOD WEBSITES WHEN PEOPLE SEARCH FOR SOMETHING
If a search engine returned terrible websites, or websites without good information all the time, what would people do? They would use another search engine!
It is in the best interest of each Search Engine to return the BEST and MOST RELEVANT websites for each search query.
Document Customer
Pain Points.
Let's make your website the best it can be, and for that, we need to step into your customers' shoes.
Understanding their struggles and realizing how your solution improves their situation is key.
We've designed an engaging exercise that will help both you and us to align with your customers' perspective. This activity promises to bring immense value to every aspect of your marketing, enhancing your business on multiple fronts. So, let's embark on this journey of optimization together!
Choose
Keywords.
Time to get to work.
Building on our previous exercise, where we identified your customers' pain points, we're now primed to undertake some insightful keyword research.
We're about to uncover the real-world phrases and keywords that Internet users are genuinely inputting into online search boxes.
Our goal?
To select words that strike the perfect balance -high search volume, yet not too competitive.
Once we've assembled this treasure trove of keyword phrases, we'll strategically assign them across your website's pages.
Content
Strategy & Calendar.
Now it is time to move into a new phase: developing new content.
Together, using our carefully curated keyword phrases, we'll craft a content calendar. Think of this as a roadmap for all the engaging blog posts we're going to produce for your website.
Rules for our content:
- Original content
- Written for humans first, search engines next
- Helpful to others
Every blog post we craft will be exclusively tailored to your business. To ensure authenticity, we'll setup a monthly interview with you. This session will inform the four blog posts for that month, making each piece of content distinctively yours.
For each blog post, we'll design a captivating social media post, primed for sharing on your channels to drive traffic to your website. Plus, we'll pen an enticing email that you can send to your mailing list, further drawing users to your blog.
This strategy, known as "inbound marketing," aims to organically guide visitors to your website. This is an important step in our SEO services for small business.
Our content calendar won't just be a schedule; it'll be a conversation with potential customers at every step of their journey. From awareness and engagement to conversion, retention, and loyalty -we'll have it all covered.