--- title: "Interviews and Conversations about How to Improve Your Website’s Ranking on Google" url: https://totoseo.com/interviews-conversations-improve-website-ranking-google/ date: 2023-09-19 modified: 2026-08-28 lang: en author: "oray-seo" description: "\"How can I improve my website's ranking on Google?\" Teaching You Growth-Driven SEO Strategies Watch the Toto SEO Webinar Replays With AI reshaping how search works, traditional SEO tactics are..." image: https://totoseo.com/wp-content/uploads/2023/07/cropped-logo-toto-seo-2000.png word_count: 138 --- # Interviews and Conversations about How to Improve Your Website’s Ranking on Google "How can I improve my website's ranking on Google?" ## Teaching You Growth-Driven SEO Strategies Watch the Toto SEO Webinar Replays With AI reshaping how search works, traditional SEO tactics are no longer enough. These on-demand webinars explore modern search strategy, algorithm shifts, and how to position your business to win in 2026 and beyond. [ SEO Has Seen Its Biggest Shift in 20 Years: How to Stay Visible in 2026 ![If your business has relied on the same SEO playbook for years, it is time to face an uncomfortable truth: how buyers find businesses has changed more in the last 18 months than it did in the previous two decades. As a result, the tactics businesses have relied on to improve search rankings may not deliver the same results. The rules have changed, but most established businesses have not adapted. This session is for businesses working to build an online presence, improve their search rankings, or trying to understand why their established visibility is slipping away. In this webinar, we’ll explain what has changed, which SEO fundamentals still matter and what you need to do differently in 2026 to remain visible online. In this session, you’ll learn: Why your traditional SEO is quietly losing ground, and what’s replacing it How search behavior has fundamentally changed, and what that means for the way buyers discover companies like yours The specific signals that now determine whether you show up or get skipped The practical changes you can start making right away to protect your visibility What SEO changes do you have questions about? Submit your question when you register, and we’ll try to address it during the webinar.](https://i.ytimg.com/vi/eGvuLm-En5g/maxresdefault.jpg) ](https://www.youtube.com/watch?v=eGvuLm-En5g) [ Subscribe](http://www.youtube.com/channel/UCgJeSXBi8CAAdcY_9YFtVqw?sub_confirmation=1&feature=subscribe-embed-click) ##### SEO Has Seen Its Biggest Shift in 20 Years: How to Stay Visible in 2026 July 27, 2026 2:49 pm [ ![If your business has relied on the same SEO playbook for years, it is time to face an uncomfortable truth: how buyers find businesses has changed more in the last 18 months than it did in the previous two decades. As a result, the tactics businesses have relied on to improve search rankings may not deliver the same results. The rules have changed, but most established businesses have not adapted. This session is for businesses working to build an online presence, improve their search rankings, or trying to understand why their established visibility is slipping away. In this webinar, we’ll explain what has changed, which SEO fundamentals still matter and what you need to do differently in 2026 to remain visible online. In this session, you’ll learn: Why your traditional SEO is quietly losing ground, and what’s replacing it How search behavior has fundamentally changed, and what that means for the way buyers discover companies like yours The specific signals that now determine whether you show up or get skipped The practical changes you can start making right away to protect your visibility What SEO changes do you have questions about? Submit your question when you register, and we’ll try to address it during the webinar.](https://totoseo.com/wp-content/plugins/youtube-feed-pro/img/placeholder.png) If your business has relied on the same SEO playbook for years, it is time to face an uncomfortable truth: how buyers find businesses has changed more in the last 18 months than it did in the previous two decades. As a result, the tactics businesses have relied on to improve search rankings may not deliver the same results. The rules have changed, but most established businesses have not adapted. This session is for businesses working to build an online presence, improve their search rankings, or trying to understand why their established visibility is slipping away. In this webinar, we’ll explain what has changed, which SEO fundamentals still matter and what you need to do differently in 2026 to remain visible online. In this session, you’ll learn: Why your traditional SEO is quietly losing ground, and what’s replacing it How search behavior has fundamentally changed, and what that means for the way buyers discover companies like yours The specific signals that now determine whether you show up or get skipped The practical changes you can start making right away to protect your visibility What SEO changes do you have questions about? Submit your question when you register, and we’ll try to address it during the webinar. 1 0 SEO Has Seen Its Biggest Shift in 20 Years: How to Stay Visible in 2026 ](https://www.youtube.com/watch?v=eGvuLm-En5g) SEO Has Seen Its Biggest Shift in 20 Years: How to Stay Visible in 2026 Toto SEO July 27, 2026 2:49 pm [ ![@scoregreaterchesapeakepotomac](https://totoseo.com/wp-content/plugins/youtube-feed-pro/img/placeholder.png) @scoregreaterchesapeakepotomac 0 0 How to Use AI to Promote Your Business - 02/05/2026 ](https://www.youtube.com/watch?v=tGNTxS8U9hs) How to Use AI to Promote Your Business - 02/05/2026 Toto SEO August 23, 2026 4:45 pm [ ![You may have played around with ChatGPT or heard about using Artificial Intelligence in the workplace. Do you know how you can use ChatGPT and other AI writing assistants to streamline your productivity? Jennifer DeRosa of Toto Coaching will unveil a treasure trove of practical, helpful, ingenious, and astonishing techniques to harness the true potential of ChatGPT and other AI writing assistants. Get ready to witness how these cutting-edge tools can seamlessly integrate into your workflow and help you achieve greater productivity. You will learn about: -How to use AI to help your online presence -How to use AI to help with content -How to use ChatGPT to increase business productivity Presenter: Jennifer DeRosa Jennifer DeRosa is the founder of Toto Coaching, an online website building course with weekly coaching to help small businesses and entrepreneurs build a solid, effective website that presells their products and services and develops trust. She recently sold her successful website development agency, TechCare, founded in 2001, to coach others. Prior to forming TechCare, Jennifer was a consultant for such major companies such as MBCC, US Surgical, GTE, GE Capital, Unilever and Calvin Klein. SCORE offers Free Business Counseling To get free 1-on-1 business counseling or to learn about upcoming SCORE webinars and workshops, please visit our website: https:/https://www.score.org/fairfieldcounty SCORE is a resource partner of the US Small Business Administration and is a 501(c)(3) nonprofit association.](https://totoseo.com/wp-content/plugins/youtube-feed-pro/img/placeholder.png) You may have played around with ChatGPT or heard about using Artificial Intelligence in the workplace. Do you know how you can use ChatGPT and other AI writing assistants to streamline your productivity? Jennifer DeRosa of Toto Coaching will unveil a treasure trove of practical, helpful, ingenious, and astonishing techniques to harness the true potential of ChatGPT and other AI writing assistants. Get ready to witness how these cutting-edge tools can seamlessly integrate into your workflow and help you achieve greater productivity. You will learn about: -How to use AI to help your online presence -How to use AI to help with content -How to use ChatGPT to increase business productivity Presenter: Jennifer DeRosa Jennifer DeRosa is the founder of Toto Coaching, an online website building course with weekly coaching to help small businesses and entrepreneurs build a solid, effective website that presells their products and services and develops trust. She recently sold her successful website development agency, TechCare, founded in 2001, to coach others. Prior to forming TechCare, Jennifer was a consultant for such major companies such as MBCC, US Surgical, GTE, GE Capital, Unilever and Calvin Klein. SCORE offers Free Business Counseling To get free 1-on-1 business counseling or to learn about upcoming SCORE webinars and workshops, please visit our website: https:/https://www.score.org/fairfieldcounty SCORE is a resource partner of the US Small Business Administration and is a 501(c)(3) nonprofit association. 4 0 How to Use AI (like ChatGPT) to Promote Your Business Online - Jennifer DeRosa - 7/11/23 ](https://www.youtube.com/watch?v=k-hI5g4EMeo) How to Use AI (like ChatGPT) to Promote Your Business Online - Jennifer DeRosa - 7/11/23 Toto SEO July 11, 2023 3:24 pm [ ![The way your customers search just changed. They're no longer just typing into Google, they're asking ChatGPT, Claude, and Perplexity to find businesses like yours. And if those AI tools don't know who you are, you're invisible to that buyer. There's no page two anymore. There's one answer, and you're either in it or you're not. Join Jennifer DeRosa, Dummies Series Wiley author and MIT AI program graduate, and owner of Toto SEO for a free, no-fluff webinar on how to stay visible in the age of AI search. You'll learn what changed, why most websites are quietly disappearing, and exactly what to do about it, before your competitors get there first. What You'll Learn: • Why your customers are searching with AI instead of Google, and what that shift means for your business • The reason most websites are quietly disappearing from search results, often without the owner ever noticing • Why your website now has to speak to two audiences at once: the human visitor and the AI system deciding whether to recommend you • What's keeping AI tools like ChatGPT, Claude, and Perplexity from knowing your business even exists • The building blocks that make a business visible and recommendable to AI • What to do right now to stay ahead, before your competitors get there first Presenter: Jennifer DeRosa Jennifer DeRosa has been building websites since she learned HTML in 1994, and she's spent the last 28 years teaching entrepreneurs, small businesses, nonprofits, students, and fellow web developers how to do it right. She built and sold a successful web development agency, TechCare, LLC, before turning her focus to coaching and to the work she does today at Toto SEO, an AI-forward SEO and web development agency. Jennifer is the author of Building DIY Websites for Dummies (Wiley) and a graduate of MIT's Artificial Intelligence and Machine Learning program. She's a two-time SCORE Award winner, a regular SCORE webinar presenter, and a keynote speaker at events like Space Coast Bizfest. Her real gift is taking technical topics and making them make sense to non-technical people, and she does it without the jargon or the fluff. Today Jennifer helps business owners stay visible in a world where customers are searching with AI, not just Google. She teaches what it actually takes for ChatGPT, Claude, Gemini, and Perplexity to know who you are and recommend you, and she does it the way she's always taught: clear, honest, and a little bit fun. SCORE offers Free Business Counseling To get free 1-on-1 business counseling or to learn about upcoming SCORE webinars and workshops, please visit our website: https:/https://www.score.org/fairfieldcounty SCORE is a resource partner of the US Small Business Administration and is a 501(c)(3) nonprofit association.](https://totoseo.com/wp-content/plugins/youtube-feed-pro/img/placeholder.png) The way your customers search just changed. They're no longer just typing into Google, they're asking ChatGPT, Claude, and Perplexity to find businesses like yours. And if those AI tools don't know who you are, you're invisible to that buyer. There's no page two anymore. There's one answer, and you're either in it or you're not. Join Jennifer DeRosa, Dummies Series Wiley author and MIT AI program graduate, and owner of Toto SEO for a free, no-fluff webinar on how to stay visible in the age of AI search. You'll learn what changed, why most websites are quietly disappearing, and exactly what to do about it, before your competitors get there first. What You'll Learn: • Why your customers are searching with AI instead of Google, and what that shift means for your business • The reason most websites are quietly disappearing from search results, often without the owner ever noticing • Why your website now has to speak to two audiences at once: the human visitor and the AI system deciding whether to recommend you • What's keeping AI tools like ChatGPT, Claude, and Perplexity from knowing your business even exists • The building blocks that make a business visible and recommendable to AI • What to do right now to stay ahead, before your competitors get there first Presenter: Jennifer DeRosa Jennifer DeRosa has been building websites since she learned HTML in 1994, and she's spent the last 28 years teaching entrepreneurs, small businesses, nonprofits, students, and fellow web developers how to do it right. She built and sold a successful web development agency, TechCare, LLC, before turning her focus to coaching and to the work she does today at Toto SEO, an AI-forward SEO and web development agency. Jennifer is the author of Building DIY Websites for Dummies (Wiley) and a graduate of MIT's Artificial Intelligence and Machine Learning program. She's a two-time SCORE Award winner, a regular SCORE webinar presenter, and a keynote speaker at events like Space Coast Bizfest. Her real gift is taking technical topics and making them make sense to non-technical people, and she does it without the jargon or the fluff. Today Jennifer helps business owners stay visible in a world where customers are searching with AI, not just Google. She teaches what it actually takes for ChatGPT, Claude, Gemini, and Perplexity to know who you are and recommend you, and she does it the way she's always taught: clear, honest, and a little bit fun. SCORE offers Free Business Counseling To get free 1-on-1 business counseling or to learn about upcoming SCORE webinars and workshops, please visit our website: https:/https://www.score.org/fairfieldcounty SCORE is a resource partner of the US Small Business Administration and is a 501(c)(3) nonprofit association. 0 0 The SEO Game Just Changed: How to Stay Visible When Your Customers Search With AI - Jennifer DeRosa ](https://www.youtube.com/watch?v=gyzmZ9tivxc) The SEO Game Just Changed: How to Stay Visible When Your Customers Search With AI - Jennifer DeRosa Toto SEO July 10, 2026 9:44 am [ ![Are you tired of your website being lost in search results? Discover the secrets to skyrocketing your website's visibility and attracting more visitors with powerful on-page SEO techniques! In this eye-opening webinar, you'll unlock the keys to search engine success and learn how to transform your website into a magnet for your target audience. Whether you're a business owner looking to boost sales, a marketer aiming to increase leads, or a web developer striving to create high-performing sites, this webinar is your ticket to SEO mastery. In this Webinar, You Will Learn: The art of strategic keyword placement for maximum impact Insider tips for crafting SEO-friendly URLs that search engines love The power of heading tags and how to use them effectively The delicate balance of keyword density - how much is too much? Image optimization techniques that boost both SEO and user experience The secret sauce of internal and external linking for SEO success How to write irresistible meta titles and descriptions that demand clicks Proven strategies to keep visitors engaged and coming back for more The ultimate goal: turning visitors into customers through smart conversion optimization Presenter: Jennifer DeRosa Jennifer is the author of “Building DIY Websites for Dummies”. She is also the founder of Toto SEO, a Search Engine Optimization and Website Development Agency. Jennifer also spent a year creating Toto Coaching, an online website building course to help small businesses and entrepreneurs build an effective website. She is an MIT graduate in No Code AI and ML Jennifer has consulted for such major companies as MBCC, US Surgical, GTE, GE Capital, Unilever and Calvin Klein. SCORE offers Free Business Counseling To get free 1-on-1 business counseling or to learn about upcoming SCORE webinars and workshops, please visit our website: https:/https://www.score.org/fairfieldcounty SCORE is a resource partner of the US Small Business Administration and is a 501(c)(3) nonprofit association.](https://totoseo.com/wp-content/plugins/youtube-feed-pro/img/placeholder.png) Are you tired of your website being lost in search results? Discover the secrets to skyrocketing your website's visibility and attracting more visitors with powerful on-page SEO techniques! In this eye-opening webinar, you'll unlock the keys to search engine success and learn how to transform your website into a magnet for your target audience. Whether you're a business owner looking to boost sales, a marketer aiming to increase leads, or a web developer striving to create high-performing sites, this webinar is your ticket to SEO mastery. In this Webinar, You Will Learn: The art of strategic keyword placement for maximum impact Insider tips for crafting SEO-friendly URLs that search engines love The power of heading tags and how to use them effectively The delicate balance of keyword density - how much is too much? Image optimization techniques that boost both SEO and user experience The secret sauce of internal and external linking for SEO success How to write irresistible meta titles and descriptions that demand clicks Proven strategies to keep visitors engaged and coming back for more The ultimate goal: turning visitors into customers through smart conversion optimization Presenter: Jennifer DeRosa Jennifer is the author of “Building DIY Websites for Dummies”. She is also the founder of Toto SEO, a Search Engine Optimization and Website Development Agency. Jennifer also spent a year creating Toto Coaching, an online website building course to help small businesses and entrepreneurs build an effective website. She is an MIT graduate in No Code AI and ML Jennifer has consulted for such major companies as MBCC, US Surgical, GTE, GE Capital, Unilever and Calvin Klein. SCORE offers Free Business Counseling To get free 1-on-1 business counseling or to learn about upcoming SCORE webinars and workshops, please visit our website: https:/https://www.score.org/fairfieldcounty SCORE is a resource partner of the US Small Business Administration and is a 501(c)(3) nonprofit association. 1 0 How to Optimize a Website Page for Search Engines Step by Step - Jennifer DeRosa ](https://www.youtube.com/watch?v=CthZ9a6FMm4) How to Optimize a Website Page for Search Engines Step by Step - Jennifer DeRosa Toto SEO June 17, 2025 6:30 pm [ ![Join us for this episode of the Wantrepreneur to Entrepreneur Podcast as we dive into the world of website building with special guest Jennifer DeRosa, founder of Toto Coaching. Jennifer's passion for websites and technology has taken her on an incredible entrepreneurial journey, including the sale of her first business (TechCare). We'll cover the importance of buyer personas and understanding your customer's pain points and desires, as well as the tools and technology available to improve efficiency in business. We'll also explore the ins and outs of creating an effective website, from messaging to organic search and everything in between. ABOUT JENNIFER: Jennifer DeRosa is the visionary founder of Toto Coaching, an innovative online platform offering weekly, live coaching sessions designed to help ambitious entrepreneurs and small businesses craft a powerful, trust-building website that effectively presells their products and services. Jennifer's entrepreneurial journey began in 2001 with the launch of TechCare, a successful WordPress Web Development Agency, which she expertly led for two decades before making a triumphant exit in 2021. Driven by a passion for empowering others, Jennifer sold TechCare to focus on guiding aspiring website builders through the expertise offered by Toto Coaching. Prior to forming TechCare, Jennifer's background includes Certified Novell Engineer certification, managing a help desk, a desktop and server support technician, and she consulted for industry players such as Mercedes Benz Credit Corporation, US Surgical, GTE, GE Capital, Unilever, and Calvin Klein. LINKS & RESOURCES Toto Coaching's website (https://totocoaching.com/) Find Jennifer on LinkedIn (https://www.linkedin.com/in/jenniferaderosa)](https://totoseo.com/wp-content/plugins/youtube-feed-pro/img/placeholder.png) Join us for this episode of the Wantrepreneur to Entrepreneur Podcast as we dive into the world of website building with special guest Jennifer DeRosa, founder of Toto Coaching. Jennifer's passion for websites and technology has taken her on an incredible entrepreneurial journey, including the sale of her first business (TechCare). We'll cover the importance of buyer personas and understanding your customer's pain points and desires, as well as the tools and technology available to improve efficiency in business. We'll also explore the ins and outs of creating an effective website, from messaging to organic search and everything in between. ABOUT JENNIFER: Jennifer DeRosa is the visionary founder of Toto Coaching, an innovative online platform offering weekly, live coaching sessions designed to help ambitious entrepreneurs and small businesses craft a powerful, trust-building website that effectively presells their products and services. Jennifer's entrepreneurial journey began in 2001 with the launch of TechCare, a successful WordPress Web Development Agency, which she expertly led for two decades before making a triumphant exit in 2021. Driven by a passion for empowering others, Jennifer sold TechCare to focus on guiding aspiring website builders through the expertise offered by Toto Coaching. Prior to forming TechCare, Jennifer's background includes Certified Novell Engineer certification, managing a help desk, a desktop and server support technician, and she consulted for industry players such as Mercedes Benz Credit Corporation, US Surgical, GTE, GE Capital, Unilever, and Calvin Klein. LINKS & RESOURCES Toto Coaching's website (https://totocoaching.com/) Find Jennifer on LinkedIn (https://www.linkedin.com/in/jenniferaderosa) 1 0 Your website's STRATEGIC blueprint w/ Jennifer DeRosa of Toto Coaching ](https://www.youtube.com/watch?v=IXX-g_7SJ_c) Your website's STRATEGIC blueprint w/ Jennifer DeRosa of Toto Coaching Toto SEO May 31, 2023 8:00 am Load More... [ Subscribe ](https://www.youtube.com/channel/UCgJeSXBi8CAAdcY_9YFtVqw/) ## Watch the Toto SEO Interview Replays ![brian-dordevic](https://totoseo.com/wp-content/uploads/2026/02/brian-dordevic.png) #### Interview: Brian Dordevic from Alpha Efficiency ### What's the Difference Between Technical SEO and Non-Technical SEO? Should you do any optimization on your website? Should you do a little bit? Should you do a lot? [ Listen to the Interview Here ](https://totoseo.com/getting-started-with-seo-an-interview-with-brian-dordevic-from-alpha-efficiency/) ![xr:d:DAFmKRj2fdA:88,j:1801843245244468031,t:23091910](https://totoseo.com/wp-content/uploads/2026/05/harry-spaight-podcast.jpg) #### Podcast: Selling with Dignity Harry Spaight andJennifer DeRosa on SEO ### What is seo and what does small businesses need to know about seo? What does search engine optimization have to do with sales? EVERYTHING!  [ Listen to the Podcast Here ](https://totocoaching.com/learning-center/live-speaking-events/live-speaking-event-selling-with-dignity-harry-spaight-and-jennifer-derosa-on-seo/)