Entity SEO
Definition
Search engines have evolved from keyword matching to entity-based understanding. An ‘entity’ is any distinct, identifiable thing: a business, a person, a product, a concept. Google’s Knowledge Graph maps relationships between entities. Entity SEO involves creating clear, consistent signals across a website and the broader web that define what an entity is: its name, description, location, services, credentials, and relationships to other entities. This includes structured data (schema markup), consistent NAP citations, a well-configured Google Business Profile, and content that explicitly establishes who the business is and what it does.
Does Google know who my business is?
It depends on how clearly your website and online presence define your business as a distinct entity. Schema markup, GBP, and consistent citations all help.
What is the Google Knowledge Graph?
Google's database of entities and their relationships. Getting your business into the Knowledge Graph improves how Google understands and presents your brand in search results.
Why Entity SEO Matters
How Toto SEO Uses It
Toto SEO builds entity signals for clients throughout the engagement: establishing Google Business Profile as a key entity anchor, implementing local schema markup, building consistent directory citations, and developing content that references the business's expertise, credentials, and service relationships. This glossary itself is an entity-building resource for Toto SEO.