Is your business invisible to AI?
When someone asks ChatGPT to recommend vendors in your industry, does it mention you? Drop your URL and find out in 60 seconds.
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Signals Checked
What We Check
10 signals that decide whether AI cites your business
This isn't a generic SEO scan.
It's an entity-based readiness check built around the specific signals AI systems use when deciding what to cite.
01
Page title specificity
Enter description text here. Lorem ipsum dolor sit amet, consectetur adipiscing. Quo incidunt ullamco.
02
Meta description quality
Factual, entity-rich summary AI can quote. Not marketing fluff.
1003
Heading structure
H1 → H2 → H3 in a clean outline AI can follow and extract.
04
Business Identity schema
05
Service / Offer schema
06
Facts page at /facts
An AI-friendly page of structured facts for clean LLM extraction.
07
HTML landmark structure
An AI-friendly, properly structured format so content can be cleanly lifted and structured facts extracted for clean LLM extraction.
08
Article elements
Content wrapped as <article> so AI reads it as a discrete unit.
09
Substantive content depth
10
Semantic optimization
The Problem Most Businesses Don't Know They Have
What AI Actually Needs to Cite Your Business
People aren't just Googling anymore.
They're asking AI to recommend services, explain options, and make purchasing decisions. If AI doesn't understand your business as a credible, citable entity, you're not part of those conversations. You're invisible where it matters most.
Most websites fail all four. This diagnostic tells you exactly where you stand.
Entity Recognition
Is your business formally registered as a named entity AI can track across the web?
Semantic Structure
Can AI follow your content's logical outline and extract key facts about what you do?
Enter Service Clarity
Does AI understand exactly what you offer, who you serve, and when to recommend you? text here.
Citation-Ready
Do you have substantive, factual content AI can reference and quote?
Why Generic SEO isn't enough
Different problem. Different solution.
Your competitors who figure this out first will own the AI conversation in your industry.
| TRADITIONAL SEO | AI CITATION (GEO) | |
|---|---|---|
| OPTIMIZES FOR… | Keyword rankings | Being cited in answers |
| RESULT LOOKS LIKE… | Position #3 on page 1 | "According to Toto SEO…" |
| UNIT OF WORK… | A page | An entity and its facts |
| SUCCESS METRIC… | Traffic | Citations and recommendations |
| WHO WINS… | Sites with the most links | Sites AI trusts and understands |
My website started showing up in search results.
I actually started getting phone calls from
people who found me online. And that was huge.
- Mark Howell
WHO'S BEHIND THE AUDIT
Jennifer DeRosa, 20+ years in websites, SEO, and now AI visibility.
Jennifer is the author of Building DIY Websites for Dummies and holds an MIT xPRO credential in No-Code AI & Machine Learning. She runs Toto SEO from Estero, Florida, and serves established U.S. small businesses nationwide.
Your audit is reviewed against the same framework Jennifer uses when onboarding a new client. It's an instant automated report.