Speaker on AI Search, SEO, & Website Visibility for Business Owners
Jennifer DeRosa helps business owners understand how AI is reshaping search and what that means for their websites, marketing, and lead generation.
Presented for organizations including:
A Dynamic Speaker Who Simplifies Tech Into Strategies Business Owners Can Use
Meet Jennifer
Jennifer DeRosa is a website and search visibility expert who helps organizations bridge the gap between technical change and real-world business impact.
She translates AI, search, and website strategy into practical actions that improve visibility, attract the right audience, and drive meaningful results.
Author of "Building DIY Websites for Dummies", Wiley Publishing
She is the author of Building DIY Websites for Dummies, the founder of Toto SEO & Toto Coaching, and a longtime website and digital strategist.
Only a FEW of the Comments Jennifer's Webinars Receive
(We don't have enough room for all of them!)
- This is a great webinar for people doing business today, I would highly recommend both SEO sessions!
- The presenter makes this topic easier to understand.
- The presenter is definitely an expert in her field! Very grateful she is sharing her knowledge.
- The presentation was amazing and the presenter is awesome
- So amazing and overwhelming how I've missed the mark in many areas of web design. I have work to do now.
- Generous with her time and info comes across as sincere and person of high integrity
- Powerful, relevant information to apply right away! Thank you!
- Jennifer is excellent presented full of great, impactful information.
- Jennifer DeRosa was an awesome presenter! I appreciate how she can tell the SEO story for "dummies" like us. I have worked in the Ecommerce industry with SEO being the least knowledgeable on and she helped strengthen my knowledge on the subject. Mahalo for your insights!
- Jennifer deRosa is one of the best presenters although all presenters thus far are top notch
- Thanks for making a complicated topic understandable
- Jen is absolutely invaluable! She is so easy to understand, even with all of the content she shares. She has been my favorite webinar to date!!
- Great presenter - took material that tends to be dry and put some excitement into it
- All of Jennifer's content is great. I've attended her SCORE presentations before.
- Extremely knowledgeable presenter!
- Awesome enthusiastic presenter
- Wish there was more time! The information was incredibly valuable.
- Very knowledgeable and energetic speaker. Great resource and examples.
- This lady seems extremely knowledgeable and presents very well, I would give her presentation a 10
- It makes me realize that I need...NEED help!
- I said this on Tuesday - Jennifer was an amazing presenter and was really able to parse dense information into easily actionable steps.
- She was very articulate and easy to hear and understand.
- Presenter is extremely knowledgable about the topic
- love love love love it. So much information that I'm going to take with me into my own planning and my client's.
- I loved her energy. It kept me engaged and aware of the information she was providing.
- I have a lot of work to do 🙂
- Awesome presentor. I have a bit of knowledge with SEO but she explained it clearly that I have gained more insights how to see SEO a different way.
This is a great webinar for people doing business today, I would highly recommend both SEO sessions!
The presenter makes this topic easier to understand.
The presenter is definitely an expert in her field! Very grateful she is sharing her knowledge.
The presentation was amazing and the presenter is awesome
So amazing and overwhelming how I've missed the mark in many areas of web design. I have work to do now.
Generous with her time and info comes across as sincere and person of high integrity
Powerful, relevant information to apply right away! Thank you!
Jennifer is excellent presented full of great, impactful information.
Jennifer DeRosa was an awesome presenter! I appreciate how she can tell the SEO story for "dummies" like us. I have worked in the Ecommerce industry with SEO being the least knowledgeable on and she helped strengthen my knowledge on the subject. Mahalo for your insights!
Jennifer deRosa is one of the best presenters although all presenters thus far are top notch
Only a FEW of the Comments Jennifer's Webinars Receive
(We don't have enough room for all of them!)
Thanks for making a complicated topic understandable
Jen is absolutely invaluable! She is so easy to understand, even with all of the content she shares. She has been my favorite webinar to date!!
Great presenter - took material that tends to be dry and put some excitement into it
All of Jennifer's content is great. I've attended her SCORE presentations before.
Extremely knowledgeable presenter!
Awesome enthusiastic presenter
Wish there was more time! The information was incredibly valuable.
Very knowledgeable and energetic speaker. Great resource and examples.
This lady seems extremely knowledgeable and presents very well, I would give her presentation a 10
It makes me realize that I need...NEED help!
I said this on Tuesday - Jennifer was an amazing presenter and was really able to parse dense information into easily actionable steps.
She was very articulate and easy to hear and understand.
Presenter is extremely knowledgable about the topic
love love love love it. So much information that I'm going to take with me into my own planning and my client's.
I loved her energy. It kept me engaged and aware of the information she was providing.
I have a lot of work to do 🙂
Awesome presentor. I have a bit of knowledge with SEO but she explained it clearly that I have gained more insights how to see SEO a different way.
"Twenty-five years ago, I spent a lot of time explaining to businesses and my MSP clients at the time why they needed a website.
Almost all of them didn't understand why they needed one. They couldn't see the ROI. They didn't see the value.
Today, of course, we know what happened.
I believe we’re at a similar moment again - except this time the shift involves AI and how search works."
Why Organizations Invite Jennifer To Speak
Search is changing rapidly.
AI tools, generative search, and evolving search behavior are transforming how people discover businesses online.
Many companies don’t realize that the strategies that worked even a few years ago are no longer enough to stay visible.
Jennifer DeRosa helps business owners understand these changes in clear, practical terms.
Her presentations focus on:
Audiences appreciate that Jennifer combines deep experience in websites and search with a practical, plain-English teaching style that makes complex topics understandable and actionable.
Organizations invite Jennifer because she delivers sessions that are:
Educational,
Not Sales Pitches
Practical And Easy To Understand
Focused On What Business Owners Should Do Next
Choose Your Presentation Format
Jennifer is available for both in-person and virtual presentations, depending on your organization’s needs.
Virtual Presentations
Virtual Presentations
- Educational webinars
- Member training sessions
- Virtual conferences
- Online workshops
Live Presentations
Speaking Topics
How AI Is Changing Search and What Businesses Must Do Now
How AI Is Changing Search and What Businesses Must Do Now
Artificial intelligence is rapidly transforming how people search for information and discover companies online. Many business owners are unaware that these changes are already affecting how their websites appear in search results.
In this session, Jennifer explains what is happening and what companies should prioritize now.
Key takeaways:
- How search behavior is changing
- Why some businesses are becoming harder to find online
- What makes a website easier for search engines and AI systems to understand
- Practical steps companies can take today
The New SEO: Getting Found in Google and AI Search
The New SEO: Getting Found in Google and AI Search
Search engine optimization is evolving as AI tools, generative search results, and new ranking signals reshape how information is retrieved and presented.
This session explains how modern SEO works and how businesses should adapt their websites and content strategies.
Attendees will learn:
- How modern search systems retrieve and evaluate information
- The role of entities, content structure, and site architecture
- Common website mistakes that reduce visibility
- How companies can strengthen their online presence
Turn Your Website Into an AI Magnet
Turn Your Website Into an AI Magnet
Many websites were built primarily for visual design, not for how search systems and AI tools actually interpret information.
Jennifer explains how websites can be structured so that both humans and modern search systems can clearly understand what a company does and why it is credible.
Topics include:
- Why some websites are easier to understand than others
- How site structure affects search visibility
- The importance of clarity, context, and information architecture
- Ways businesses can improve their websites without rebuilding everything
Why Great Companies Are Becoming Invisible Online
Why Great Companies Are Becoming Invisible Online
Many successful businesses are experiencing a surprising problem: despite strong reputations and great services, they are becoming harder to find online.
In this presentation, Jennifer explains the structural reasons behind this shift and how companies can avoid losing visibility.
Attendees will learn:
- Why traditional SEO strategies are no longer enough
- How AI and new search systems are changing discovery
- What signals search systems rely on today
- How businesses can future-proof their websites
Jennifer delivers presentations designed specifically for business-owner audiences, associations, and professional communities.
Jennifer’s presentations can be delivered as:
- conference keynote presentations
- breakout sessions
- in-person workshops
- executive peer group sessions
- virtual webinars and training sessions
Each session is customized to the audience, industry, and format to ensure it is practical, relevant, and engaging.
Teaching You Growth-Driven SEO Strategies
Watch the Toto SEO Webinar Replays & Shorts
Jennifer’s presentations are designed to be engaging, practical, and highly relevant to business owners navigating a rapidly changing digital landscape.
With AI reshaping how search works, traditional SEO tactics are no longer enough. These on-demand webinars explore modern search strategy, algorithm shifts, and how to position your business to win in 2026 and beyond.
Guiding Leaders Through the Future of Search
Jennifer’s presentations are designed for organizations serving business owners, founders, executives, and leadership teams.
Her sessions are particularly valuable for:
- Chambers of commerce and business alliances
- Economic development organizations
- Industry trade associations
- CEO and founder peer groups
- Professional associations
- Conference and event organizers
These sessions are best suited for audiences of established small and mid-size businesses seeking to better understand how online visibility is changing.
Speaking Experience
Jennifer has delivered numerous educational presentations, workshops, and webinars for business audiences on topics including:
She is a frequent presenter for SCORE and other organizations that provide education and guidance to business owners. In 2025 and 2024, Jennifer was the Keynote Speaker for Space Coast Bizfest Expo. https://bizfest.org
Organizations value Jennifer’s ability to explain complex topics clearly while providing practical insights businesses can apply immediately.
Invite Jennifer To Speak
