--- title: "Book Jennifer DeRosa – Speaker on AI Search, SEO, & Visibility" url: https://totoseo.com/geo-resources/speaker-ai-search-seo-visibility/ date: 2026-04-12 modified: 2026-08-19 lang: en author: "Jennifer DeRosa" description: "Speaker on AI Search, SEO, & Website Visibility for Business Owners Jennifer DeRosa helps business owners understand how AI is reshaping search and what that means for their websites, marketing,..." word_count: 1227 --- # Book Jennifer DeRosa – Speaker on AI Search, SEO, & Visibility # Speaker on AI Search, SEO, & Website Visibility for Business Owners Jennifer DeRosa helps business owners understand how AI is reshaping search and what that means for their websites, marketing, and lead generation. ![jennifer-derosa-keynote-speaker-event](https://totoseo.com/wp-content/uploads/2026/05/jennifer-derosa-keynote-speaker-event.png) Presented for organizations including: ## A Dynamic Speaker Who Simplifies Tech Into Strategies Business Owners Can Use ### Meet Jennifer Jennifer DeRosa is a website and search visibility expert who helps organizations bridge the gap between technical change and real-world business impact. She translates AI, search, and website strategy into practical actions that improve visibility, attract the right audience, and drive meaningful results. ![decoration shape](https://totoseo.com/wp-content/uploads/2026/04/decoration-shape.png) ![speaker jennifer derosa](https://totoseo.com/wp-content/uploads/2026/04/speaker-jennifer-derosa.png) ![building diy websites book](https://totoseo.com/wp-content/uploads/2026/04/building-diy-websites-book.png) ## Author of "Building DIY Websites for Dummies", Wiley Publishing She is the author of Building DIY Websites for Dummies, the founder of Toto SEO & Toto Coaching, and a longtime website and digital strategist. ## Highly Recommended: An Exceptional and Engaging Workshop Presenter! Jennifer has been presenting workshops for our SCORE Palm Beach County chapter multiple times a year for several years now, and she is hands-down one of our absolute favorites. Her presentation style is a delightful mix of sharp professionalism, genuine humor, and dynamic interactivity that keeps audiences completely engaged from start to finish.As a chapter representative, I have seen every single one of her workshop topics multiple times. Yet, I always volunteer to host her sessions because I still walk away learning something new and polishing up my existing skills. Aside from just thoroughly enjoying Jennifer's warmth and charisma as a presenter, her insights are incredibly valuable. I cannot recommend Jennifer and Toto SEO highly enough for any business looking to truly elevate their digital presence! "Twenty-five years ago, I spent a lot of time explaining to businesses and my MSP clients at the time why they needed a website. Almost all of them didn't understand why they needed one. They couldn't see the ROI. They didn't see the value. **Today, of course, we know what happened.** I believe we're at a similar moment again - except this time the shift involves AI and how search works." ![jennifer-signature-white](https://totoseo.com/wp-content/uploads/2026/04/jennifer-signature-white.png) ![jennifer-derosa-seo-ai-geo-keynote-speaker](https://totoseo.com/wp-content/uploads/2026/05/jennifer-derosa-seo-ai-geo-keynote-speaker.png) ## Turn Your Event Into an Experience Your Audience Won't Forget Invite Jennifer To Speak ## Why Organizations Invite Jennifer To Speak Search is changing rapidly. AI tools, generative search, and evolving search behavior are transforming how people discover businesses online. Many companies don't realize that the strategies that worked even a few years ago are no longer enough to stay visible. Jennifer DeRosa helps business owners understand these changes in clear, practical terms. Invite Jennifer To Speak Her presentations focus on: What is actually happening in search today Why search changes matter to businesses What organizations can do now to stay competitive online Audiences appreciate that Jennifer combines deep experience in websites and search with a practical, plain-English teaching style that makes complex topics understandable and actionable. Organizations invite Jennifer because she delivers sessions that are: ![jennifer-derosa-educational-speaker](https://totoseo.com/wp-content/uploads/2026/04/jennifer-derosa-educational-speaker.png) Educational, Not Sales Pitches ![educational speaker for business](https://totoseo.com/wp-content/uploads/2026/04/educational-speaker-for-business.jpg) Practical And Easy To Understand ![presentation for business owners](https://totoseo.com/wp-content/uploads/2026/04/presentation-for-business-owners.jpg) Focused On What Business Owners Should Do Next ## Choose Your Presentation Format Jennifer is available for both in-person and virtual presentations, depending on your organization's needs. - #### Virtual Presentations - #### Live Presentations #### Virtual Presentations ![jennifer-derosa-webinar](https://totoseo.com/wp-content/uploads/2026/04/jennifer-derosa-webinar.png) ### Virtual Presentations - Educational webinars - Member training sessions - Virtual conferences - Online workshops #### Live Presentations ### Live Speaking Options - Conferences and keynote sessions - Association events - Executive peer groups (Vistage, EO, leadership forums) - Workshops and training sessions ## Speaking Topics - [How AI Is Changing Search and What Businesses Must Do Now ](javascript:void(0);) - [The New SEO: Getting Found in Google and AI Search ](javascript:void(0);) - [Turn Your Website Into an AI Magnet ](javascript:void(0);) - [Why Great Companies Are Becoming Invisible Online ](javascript:void(0);) How AI Is Changing Search and What Businesses Must Do Now ### How AI Is Changing Search and What Businesses Must Do Now --- Artificial intelligence is rapidly transforming how people search for information and discover companies online. Many business owners are unaware that these changes are already affecting how their websites appear in search results. In this session, Jennifer explains what is happening and what companies should prioritize now. Key takeaways: - How search behavior is changing - Why some businesses are becoming harder to find online - What makes a website easier for search engines and AI systems to understand - Practical steps companies can take today The New SEO: Getting Found in Google and AI Search ### The New SEO: Getting Found in Google and AI Search --- Search engine optimization is evolving as AI tools, generative search results, and new ranking signals reshape how information is retrieved and presented. This session explains how modern SEO works and how businesses should adapt their websites and content strategies. Attendees will learn: - How modern search systems retrieve and evaluate information - The role of entities, content structure, and site architecture - Common website mistakes that reduce visibility - How companies can strengthen their online presence Turn Your Website Into an AI Magnet ### Turn Your Website Into an AI Magnet --- Many websites were built primarily for visual design, not for how search systems and AI tools actually interpret information. Jennifer explains how websites can be structured so that both humans and modern search systems can clearly understand what a company does and why it is credible. Topics include: - Why some websites are easier to understand than others - How site structure affects search visibility - The importance of clarity, context, and information architecture - Ways businesses can improve their websites without rebuilding everything Why Great Companies Are Becoming Invisible Online ### Why Great Companies Are Becoming Invisible Online --- Many successful businesses are experiencing a surprising problem: despite strong reputations and great services, they are becoming harder to find online. In this presentation, Jennifer explains the structural reasons behind this shift and how companies can avoid losing visibility. Attendees will learn: - Why traditional SEO strategies are no longer enough - How AI and new search systems are changing discovery - What signals search systems rely on today - How businesses can future-proof their websites Jennifer delivers presentations designed specifically for business-owner audiences, associations, and professional communities. Jennifer's presentations can be delivered as: - conference keynote presentations - breakout sessions - in-person workshops - executive peer group sessions - virtual webinars and training sessions Each session is customized to the audience, industry, and format to ensure it is practical, relevant, and engaging. ![jennifer-derosa-explain-seo-ai-search](https://totoseo.com/wp-content/uploads/2026/04/jennifer-derosa-explain-seo-ai-search.png) ## Teaching You Growth-Driven SEO Strategies Watch the Toto SEO Webinar Replays & Shorts Jennifer's presentations are designed to be engaging, practical, and highly relevant to business owners navigating a rapidly changing digital landscape. With AI reshaping how search works, traditional SEO tactics are no longer enough. These on-demand webinars explore modern search strategy, algorithm shifts, and how to position your business to win in 2026 and beyond. ## Guiding Leaders Through The Future Of Search Jennifer's presentations are designed for organizations serving business owners, founders, executives, and leadership teams. Her sessions are particularly valuable for: - Chambers of commerce and business alliances - Economic development organizations - Industry trade associations - CEO and founder peer groups - Professional associations - Conference and event organizers These sessions are best suited for audiences of established small and mid-size businesses seeking to better understand how online visibility is changing. ![decoration shape](https://totoseo.com/wp-content/uploads/2026/04/decoration-shape.png) ![seo presentation speakers](https://totoseo.com/wp-content/uploads/2026/04/seo-presentation-speakers.jpg) ## Speaking Experience ![score-broward-awards (1)](https://totoseo.com/wp-content/uploads/2026/02/score-broward-awards-1.png) Jennifer has delivered numerous educational presentations, workshops, and webinars for business audiences on topics including: She is a frequent presenter for SCORE and other organizations that provide education and guidance to business owners. In 2025 and 2024, Jennifer was the Keynote Speaker for Space Coast Bizfest Expo. https://bizfest.org Organizations value Jennifer's ability to explain complex topics clearly while providing practical insights businesses can apply immediately. ## Invite Jennifer To Speak ![Jennifer DeRosa Keynote Speaker](https://totoseo.com/wp-content/uploads/2026/05/Jennifer-DeRosa-Keynote-Speaker.png) - EV ## Head Above Everything Else I'd Heard "Hearing your presentation on your strategy, what makes an effective SEO partner - it was all clearly a no brainer. It was head above anything I had heard." ~*Edward Vargas* ![icon-quote](https://totoseo.com/wp-content/uploads/2026/08/icon-quote.webp)