--- title: "Results & Case Studies" url: https://totoseo.com/geo-resources/results-case-studies/ date: 2026-09-28 modified: 2026-10-09 lang: en author: "Toto SEO" description: "Results and Case Studies Toto SEO is an SEO and GEO (generative engine optimization) agency founded by Jennifer DeRosa. This page collects our client case studies. Each one covers a..." word_count: 764 --- # Results & Case Studies # Results and Case Studies Toto SEO is an SEO and GEO (generative engine optimization) agency founded by Jennifer DeRosa. This page collects our client case studies. Each one covers a real business, the search problem it had, what we built, and what changed. Every number has a date and a source: Google Search Console, Google Analytics (GA4), or the client's own form entries. ![Jennifer DeRosa, founder of Toto SEO](https://totoseo.com/wp-content/uploads/2026/09/jennifer-headshot-768x1024.jpg) I don't write these to show off rankings. I write them because the owners in these stories were very good at their work, and their websites weren't telling anyone. One was a cabling contractor in Mesa that grew on word of mouth for more than a decade. Another was a 110-year-old family company in Connecticut on page five of Google. Their buyers were out there searching the whole time. Their websites just weren't the answer those buyers found. Here is what happened when that changed. ## Results Across Our Clients *Each stat compares June to August 2025 with June to August 2026, using each client's own Google Search Console and GA4 data.* ### Our SEO clients moved up 20 places in Google, on average, in 12 months From an average position of 36.9 to 16.3. ### Every one of our SEO clients ranks on page one of Google for more searches than a year ago Measured on every SEO client with a full year of Search Console data. ### 2.7x more page-one keywords in 12 months Combined across our SEO clients. ### 58% more visits from search in 12 months Combined organic visits across our clients' websites. ### AI-assistant visits doubled in 12 months Visits from ChatGPT, Perplexity, Gemini and Copilot, combined across our clients' websites. ## Case Studies [**Commercial Cabling Company**](https://commercialcablingco.com/) · Structured cabling and low-voltage contractor · Mesa, Arizona ### "We Were Missing Them" **From 8 to 97 pages found in Google in 12 months **(August 2025 to August 2026) CCC has been running cabling, fiber and security work across Arizona and Nevada since 2014, almost entirely on word of mouth. When Ryan Geiselhofer saw her first numbers after the new website launched, she said, "There's this many people out and about looking around, and we were missing them." [Read the Commercial Cabling Company case study](/geo-resources/results-and-case-studies/commercial-cabling-company-went-from-8-pages-in-google-to-97/) **Virtue 340B** · Independent 340B compliance audit and advisory firm · Nationwide ### "She Could Not Find Him. Then She Could." **From 17 to 673 page-one keywords in 12 months** (summer 2025 to summer 2026) A hospital buyer searched for 340B audit firms and never saw Virtue. Other firms sent her proposals. A few months later she searched again, found Eddie Vargas on the first page, and called him. This is the story of a website the business outgrew, and what replaced it. [Read the Virtue 340B case study](https://totoseo.com/geo-resources/results-case-studies/she-couldhow-virtue-340b-went-from-17-page-one-keywords-to-673/) ![heartfelt-thanks-email-vargas](https://totoseo.com/wp-content/uploads/2026/10/heartfelt-thanks-email-vargas.webp)   ![ralph-mann-home-page](https://totoseo.com/wp-content/uploads/2026/10/ralph-mann-home-page.webp) **Ralph Mann & Sons** · HVAC, plumbing, geothermal and generators · Ansonia, Connecticut ### "We Want It to Perform" **54 real service requests from the website in under 10 weeks** (July 21 to September 26, 2026) In August 2025, a family company that had been in business since 1916 was on page five of Google, reading a monthly report that said everything was down. We built the strategy first. Then Stacey Mann, the fourth generation, wrote the content for the new website herself. Seventeen of those 54 requests asked about geothermal. [Read the Ralph Mann & Sons case study](https://totoseo.com/geo-resources/results-case-studies/how-a-110-year-old-family-company-climbed-off-page-five-of-google/) ## What These Stories Have in Common None of them started with keywords. They started with a long conversation with the people who do the work. We learned what the business actually does, what it doesn't want to do, and who the buyer really is. Then we planned the website page by page before anyone wrote or built anything. After launch, the SEO and GEO work continues every month. That order matters. A website built from what's already on the internet looks like every other website in the industry. A website built from what the owners know gives Google and AI tools something no competitor can copy. ## How We Measure We compare the same months, one year apart, so seasons don't skew the numbers. We check every Search Console property a client has, and when a property's data starts partway through a year, we compare matching dates instead. AI-assistant visits are visits from ChatGPT, Perplexity, Gemini, Copilot and Claude in GA4. Lead counts come from the client's own form entries, with spam, sales pitches, test entries and duplicates removed. ## Your Business Could Be the Next Story If your business is very good at what it does and your website isn't saying so, let's talk about what it would take to change that. [Book a call with us](https://totoseo.com/book/book-an-intro-call/)