Question 1

How long does SEO take to see results?

Accepted Answer

Most businesses begin seeing early signs of traction within 4–8 weeks, with significant results compounding over 6–12 months. SEO and GEO are long-term investments, not quick wins.

Question 2

What is GEO (Generative Engine Optimization)?

Accepted Answer

GEO is the practice of making your brand visible in AI-powered search results (like ChatGPT, Google AI Overviews, or Perplexity). It ensures you’re cited as a trusted source when AI delivers answers.

Question 3

Do I still need traditional SEO if AI search is taking over?

Accepted Answer

Yes—technical SEO, backlinks, and quality content remain essential. The difference is that we layer entity authority and structured data on top, so you win in both traditional search and AI-driven discovery.

Question 4

Do you build websites or just optimize them?

Accepted Answer

We do both. Toto SEO builds SEO-ready websites from the ground up or optimizes existing sites for speed, structure, and AI readiness.

Question 5

Can you host and maintain our website?

Accepted Answer

Yes. We offer hosting and maintenance packages so your site is always secure, fast, and up to date.

Question 6

Do you work with DIY website owners?

Accepted Answer

Absolutely. Through Toto Coaching, we train business owners who prefer to build/manage their own sites, but want expert guidance to get SEO right.

Question 7

Who is Toto SEO best suited for?

Accepted Answer

We work best with companies making $1M+ annually, with at least 2 employees, that are ready to stay visible in the changing search landscape.

Question 8

Do you offer one-time SEO projects or only ongoing services?

Accepted Answer

We offer a three-month intensive program for all new clients. After the first three months, we offer a 12-month program where we work with you and your online presences to keep it up to date as well as implementing new strategies to stay current with all of the changes happening on a weekly basis. We recommend ongoing SEO and GEO support for best results. Remember, search is not static...it changes daily.

Question 9

How much does it cost to work with Toto SEO?

Accepted Answer

Our three-month quickstart program is $3,000/month. Once your website has been set up for success, we highly encourage working with us for the following 12-months. Maintenance engagements start around $1,500/month for SEO retainers. In addition to SEO and GEO services, we offer custom websites built on the WordPress platform built with or without SEO & GEO in mind. SEO Websites and starter website projects are quoted separately. We also offer strategy sessions and audits as entry points by the hour, which you can book at our sister site, Toto Coaching, here

Question 10

Who will we work with directly?

Accepted Answer

Jennifer DeRosa, author of Building DIY Websites for Dummies and a recognized SCORE speaker, leads all engagements. You’ll get expert strategy plus a team that executes with precision. You will also be working with superstar account manager Chealsee Kalivas, as well as other members of our amazing team!

Question 11

Do you guarantee rankings?

Accepted Answer

No ethical SEO agency can guarantee specific rankings—search engines control that. What we do guarantee is clear strategy, measurable progress, transparent reporting, and a focus on visibility in both traditional and AI search.

Question 12

How do you measure success?

Accepted Answer

We measure success across both traditional SEO metrics (rankings, organic traffic, conversions) and new AI visibility signals (citations, share of AI answers, entity coverage).

Question 13

What kind of ROI can we expect?

Accepted Answer

ROI varies by industry, but our clients typically see growth in qualified leads, higher visibility in competitive markets, and long-term cost savings compared to paid ads alone.

FAQ Hub

General Questions

How long does SEO take to see results?

What is GEO (Generative Engine Optimization)?

Do I still need traditional SEO if AI search is taking over?

Working With Toto SEO

Who is Toto SEO best suited for?

Do you offer one-time SEO projects or only ongoing services?

How much does it cost to work with Toto SEO?

Who will we work with directly?

Websites & Technical Services

Do you build websites or just optimize them?

Can you host and maintain our website?

Do you work with DIY website owners?

Results & Guarantees

Do you guarantee rankings?

How do you measure success?

What kind of ROI can we expect?

Our SEO Packages

Four Month Package

Twelve Month Package

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