Business Facts: Toto SEO

Identity
Business Classification & Summary
Core Services
Service Areas & Coverage
Key People
Credentials & Proof
Official Profiles
Contact & Location
Policies & Legal
Meta

Identity

Business Legal Name: Toto Coaching, LLC
Also Known As (DBA): Toto SEO

Website URL: https://totoseo.com

Logo URL: https://totoseo.com/wp-content/uploads/2026/03/logo-primary-color.png

Legal Entity Type: LLC
Ownership: Limited liability company
Founding Date: 2022-05-01
Number of Employees: 7

Business Classification & Summary

Business Type: ProfessionalService
Primary Industry: Internet Marketing Services

Description: Toto SEO provides search engine optimization, website development, and paid search advertising services. The company serves businesses operating within the United States.

Industries Served: Local Services, Manufacturing, Aviation, Legal Services, Hospitality, Accounting, Consulting, Health and Wellness, Printing, Construction, Professional Services, Ecommerce

NAICS: 541810
SIC: 7319-17
D-U-N-S: 10-132-8421

Who We Serve

Toto SEO works with established U.S. companies, typically $5 million to $50 million in revenue with 25 to 250 employees. Our clients include manufacturers, industrial suppliers, professional services firms, multi-location service operations, and B2B ecommerce companies.

We are usually engaged by a marketing director, VP of marketing, or owner-operator — a company that already has a marketing function but no in-house SEO or AI-search expertise. Our clients typically have long sales cycles, technical buyers, and distributor or dealer networks, and they come to us to replace an underperforming agency or an in-housed program that stalled.

Typical engagement: $1,000 to $10,000 per month.

Who We are Not a Fit For

We are not a fit for pre-revenue startups, solo practitioners, or businesses shopping for the lowest-cost provider. Business owners at the DIY stage are served by our sister company, Toto Coaching, at totocoaching.com.

Core Services

Local SEO & GEO

Search engine optimization services for businesses operating within a defined geographic service area. Includes Google Business Profile management, citation management, localized service page development, structured data implementation, and review monitoring.
URL: https://totoseo.com/seo-geo-services/seo-services-local-businesses/
Who For: Multi-location and service-area companies competing across specific cities or regions.
Type: Primary Service
Typical Deliverables: Google Business Profile setup or optimization, business information consistency audit, citation cleanup and directory submissions, local service page creation or optimization, local keyword mapping, LocalBusiness structured data implementation, review monitoring guidance, monthly reporting (if ongoing engagement)

National SEO & GEO

Search engine optimization services for businesses targeting customers across multiple U.S. markets. Includes entity consistency management, structured data implementation, content development, and technical SEO improvements.
URL: https://totoseo.com/seo-geo-services/national-seo-geo/
Who For: Companies operating regionally or nationally within the United States.
Type: Primary Service
Typical Deliverables: Entity and profile consistency audit, national keyword research, content architecture planning, service page optimization, structured data implementation, internal linking optimization, technical SEO audit, ongoing content development (if applicable), monthly reporting (if ongoing)

Ecommerce SEO & GEO

Search engine optimization for ecommerce websites. Includes product page optimization, structured data (Product, Offer, Review), internal linking, category architecture, buying guides, and technical SEO enhancements.
URL: https://totoseo.com/seo-geo-services/ecommerce-seo-geo/
Who For: Online retailers and ecommerce businesses managing product catalogs.
Type: Primary Service
Typical Deliverables: Product page optimization, category page architecture review, Product/Offer/Review structured data implementation, internal linking improvements, technical SEO audit, buying guide or informational content outlines, merchant feed review (if applicable), monthly reporting (if ongoing)

Technical SEO & Structured Data

Technical website optimization services focused on crawlability, indexation, site speed, internal linking structure, and schema markup implementation.
URL: https://totoseo.com/seo-geo-services/technical-seo-structured-data/
Who For: Businesses seeking improvements to website structure and search engine accessibility.
Type: Primary Service
Typical Deliverables: Full technical SEO audit, crawlability and indexation review, XML sitemap review or creation, site speed performance review, Core Web Vitals analysis, structured data implementation, schema validation testing, internal linking structure review, technical issue remediation documentation

PPC Services

Paid search advertising management for Google Ads and Microsoft Advertising. Includes campaign setup, keyword research, ad creation, conversion tracking configuration, landing page alignment, and ongoing performance monitoring.
URL: https://totoseo.com/ppc-ads-management-google-and-bing-ads/
Who For: Businesses allocating budget to paid search advertising campaigns.
Type: Primary Service
Typical Deliverables: Google Ads or Microsoft Advertising account setup, campaign structure planning, keyword research, ad copy creation, conversion tracking setup (GA4 and GTM), landing page alignment review, bid and budget configuration, ongoing campaign monitoring, monthly performance reporting

Manufacturing SEO & Websites

Website development and search engine optimization services for B2B manufacturers. Includes structured data for products and specifications, technical SEO, and content architecture for complex product catalogs.
URL: https://totoseo.com/industries/seo-for-manufacturing-companies/
Who For: Manufacturing companies and industrial product suppliers.
Type: Secondary Service
Typical Deliverables: Website architecture planning, product or specification page development, structured data for products and certifications, technical SEO implementation, case study or documentation page setup, industry-specific content optimization, ongoing SEO reporting (if applicable)

Aviation SEO & Websites

Website development and search engine optimization services for aviation-related businesses. Includes structured data implementation, certification documentation structuring, and technical SEO.
URL: https://totoseo.com/industries/seo-for-aviation-industry/
Who For: FBOs, MROs, charter operators, aviation suppliers, and training schools.
Type: Secondary Service
Typical Deliverables: Website structure planning, fleet or service documentation pages, certification documentation structuring, structured data implementation, technical SEO audit, aviation terminology content optimization, ongoing SEO reporting (if applicable)

Professional Services (Law, Accounting, Consulting)

Website development and search engine optimization services for professional service firms. Includes structured content architecture, service page optimization, and schema implementation.
URL: https://totoseo.com/industries/seo-for-professional-services/
Who For: Law firms, accounting firms, consultants, and advisory practices.
Type: Secondary Service
Typical Deliverables: Practice area or service page development, professional bio structuring, Service and Person structured data implementation, technical SEO optimization, internal linking architecture, local SEO implementation (if applicable), monthly reporting (if ongoing)

Health, Wellness & Hospitality SEO & Websites

Website development and search engine optimization services for health, wellness, and hospitality businesses. Includes local SEO, structured data, and service/menu architecture.
URL: https://totoseo.com/industries/seo-for-health-wellness-hospitality/
Who For: Clinics, spas, restaurants, hotels, and wellness providers.
Type: Secondary Service
Typical Deliverables: Service or menu page optimization, local SEO implementation, structured data implementation (LocalBusiness, Service, Menu where applicable), review system configuration guidance, technical SEO audit, service content structuring, ongoing reporting (if applicable)

Starter Websites

WordPress website development for established companies. Includes up to seven pages, structured content implementation, and foundational on-page SEO.
URL: https://totoseo.com/website-design-development-services/starter-websites/
Who For: New businesses and local service providers requiring a foundational website.
Type: Secondary Service
Typical Deliverables: WordPress installation and configuration, theme configuration, up to seven page builds, on-page SEO implementation, structured data setup, contact form setup, basic analytics configuration, website launch configuration

Custom SEO-Optimized Websites

Custom WordPress website development with integrated SEO architecture and structured data implementation.
URL: https://totoseo.com/website-design-development-services/custom-seo-geo-websites/
Who For: Established businesses requiring advanced website functionality and SEO integration.
Type: Primary Service
Typical Deliverables: Custom website design and development, SEO-driven site architecture planning, structured data mapping, multi-page content structure implementation, technical SEO configuration, conversion tracking setup, analytics integration, website launch and deployment

Hosting & Ongoing Maintenance

Managed WordPress hosting and website maintenance services. Includes SSL configuration, backups, software updates, security monitoring, and uptime management.
URL: https://totoseo.com/website-design-development-services/hosting-maintenance/
Who For: Businesses requiring managed hosting and ongoing website support.
Type: Primary Service
Typical Deliverables: Managed WordPress hosting, SSL configuration, scheduled backups, plugin and core updates, security monitoring, malware scanning, uptime monitoring, support ticket access

The Book Building DIY Websites for Dummies

Published book authored by Jennifer DeRosa providing instruction on building WordPress websites using SEO best practices.
ISBN-13:
URL: https://totoseo.com/geo-resources/book-building-diy-websites-for-dummies/
Who For: Business owners and individuals building their own websites (Toto Coaching track)
Type: Specialty Service
Typical Deliverables: Published print edition, digital edition (if applicable), structured instructional chapters, website-building framework, SEO best-practice guidance

Upcoming Masterclasses & Webinars

Live and recorded online educational sessions covering search engine optimization, website structure, and AI search visibility concepts.
URL: https://totoseo.com/geo-resources/upcoming-masterclasses-webinars/
Who For: Business owners, marketers, and professionals seeking SEO education.
Type: Specialty Service
Typical Deliverables: Live virtual session, slide deck presentation, educational instruction (45–90 minutes), question and answer session, replay access (if offered)

Service Areas & Coverage

Headquarters: Estero, FL
Service Area Type: National
Primary Coverage Regions: United States
Delivery Model: Remote, On-site

Key People

Jennifer DeRosa
Founder & SEO Strategist

Jennifer DeRosa founded Toto Coaching, LLC in 2022. She has over 20 years of experience in website development and search engine optimization. She is the author of Building DIY Websites For Dummies (Wiley).

VIAF ID: 22171591062803230172
Authority Record: https://viaf.org/viaf/22171591062803230172
Amazon Profile: https://www.amazon.com/stores/Jennifer-DeRosa/author/B0CWMNQVC7

 

Credentials & Proof

Book
Building DIY Websites For Dummies (Wiley) – authored by Jennifer DeRosa.

A guide for creating search-optimized WordPress websites for small businesses.

ISBN-13: 978-1394232987

https://www.amazon.in/Building-Websites-Dummies-Computer-Tech/dp/1394232985

Experience
20+ years in web/SEO; founder & prior owner of TechCare (2001-2021)
https://thewebsitecoaches.com

Teaching & Talks
Speaker for SCORE and presenter of webinars and workshops on SEO and AI topics
https://www.score.org/contributor/jennifer-derosa

Training
Completed the MIT Professional Education program in No-Code Artificial Intelligence and Machine Learning
https://professionalonline2.mit.edu/no-code-artificial-intelligence-machine-learning-program

Award
SCORE Award Winner — 2023, 2024, 2025

Official Profiles

Knowledge Graph Identifiers

Founder Wikidata: https://www.wikidata.org/wiki/Q138568462
Book Wikidata: https://www.wikidata.org/wiki/Q138568483
VIAF Author Record: https://viaf.org/viaf/22171591062803230172

Contact & Location

General Email: support@totoseo.com
Sales/Inquiry Form: https://totoseo.com/book/book-an-intro-call/
Phone: 203-984-7444

Address: 20076 Palermo Lake Court, Estero, FL 33928, US

Coordinates: 26.4475114455288, -81.75318792406087
Time Zone: America/New_York

Business Hours:
Sunday: Closed
Monday: 9:00AM – 5:00PM
Tuesday: 9:00AM – 5:00PM
Wednesday: 9:00AM – 5:00PM
Thursday: 9:00AM – 5:00PM
Friday: 9:00AM – 4:00PM
Saturday: Closed

Meta

Canonical Facts URL: https://totoseo.com/facts/
Last Updated: 2026-02-18T12:36:00 (America/New_York)
Last Updated By: Toto SEO
Corrections: Send factual corrections and supporting documentation to: support@totoseo.com